December is a perfect time for travel marketers to reflect on the last 12 months, identify trends from the data provided by 1.184 billion tourists (2016), as well as digest insights from WTM 2016 in London, where more than £2.5 billion worth of deals were signed in just 72 … [Read more...] about Video, China and Hipsters…Welcome to Travel marketing in 2017!
As we close out the year its become clear that investment in UK tech start-ups is eroding fast – down 40% in the first half of 2016. The amount of money invested into UK firms fell to £549m in the second quarter of 2016; down 43% on the first quarter, and 46% on the same period … [Read more...] about Does falling UK Tech investment mean tough times for Ad Tech?
Travel is in our DNA at Addition+. This incredible sector has been at the heart of our business since we set out, and we have worked for airlines, hotel groups and major tourist destinations ever since, creating campaigns aimed at the 1.2 billion tourists around the world … [Read more...] about Puttting Travel brands on the map
Homeseller, the internet-based estate agent, has appointed Addition+ to devise a major new media campaign that will tap into the fast growing number of potential buyers who start their property search online. With experts predicting house price rises across the UK are set to … [Read more...] about Homeseller secure 98% of asking price in 16 days
So, how did your summer go? Now the children are back at school, looking through rose tinted glasses and endless photos on my phone, three things stand out. We had some good weather, for us (by which I mean Britain, not me and my family. Micro-climates don’t get that small). I … [Read more...] about Planning for Summer