Transparency - hot or not? Is ‘transparency’ the hottest (and dirtiest) topic in advertising at the moment? We think it might be so we’re going to dedicate a few column inches to looking at some fact and opinion. What do we mean by 'transparency' though? We feel … [Read more...] about Programmatic and the question of price transparency
5 Pricing Questions You Need to Ask Your Programmatic Agency
Are you paying the right price for your programmatic media? 'Right' is subjective, but we're realists - advertisers, agencies and vendors want a system that works for all and is sustainable. Chief marketing officers and marketers are recognising that pricing transparency in … [Read more...] about 5 Pricing Questions You Need to Ask Your Programmatic Agency
10 of the Best Content Marketing Tools To Smash Your Goals in 2017
Last year Scott Brinker published this article along with a lumascape of over 3,874 marketing technology solutions. 3,874! Many of which were content marketing solutions. Admittedly some of those logos appeared on the page multiple times. Even so there were still 3,500 unique … [Read more...] about 10 of the Best Content Marketing Tools To Smash Your Goals in 2017
10 Great Content Marketing Articles of 2017 (so far)
Reading this article will make you a content marketing master...(until the end of Q2 when we have ten more articles). There is a lot content out there, quiet a lot on marketing, and a decent volume of content on how to become a better content marketer. To save us all time we … [Read more...] about 10 Great Content Marketing Articles of 2017 (so far)
6 Content Marketing Mistakes B2B Marketers Make & How to Avoid Them
"Experience is simply the name we give our mistakes" according to Oscar Wilde. As a marketers we all have 'experiences' that we wish we'd not made. Sadly, by the time we realise this, the ship has probably sailed. For Content Marketers excited to impress and show something … [Read more...] about 6 Content Marketing Mistakes B2B Marketers Make & How to Avoid Them
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