There is a widespread misconception that content marketing and native advertising are the same thing. With the former being a fancier and more contemporary way of talking about the latter. This isn't helped by the fact that many marketers incorrectly use these two concepts … [Read more...] about Content Marketing vs. Native Advertising: What’s the Difference?
The General Data Protection Regulation (GDPR) and EU ePrivacy directive are daunting and confusing topics, and many marketers are understandably worried about the implications for the brands, businesses and websites they manage. To help keep you up to date with all the latest … [Read more...] about 8 of the Most Informative Articles We’ve Read on GDPR and EU ePrivacy Directive
Having looked at Asia's ad market at a macro level, the growing middle classes, media consumption, this fourth part of our Asian advertising and marketing series look at the creative agency landscape. Same, same or different? Asia has a huge number of creative agencies; in China … [Read more...] about The creative agency landscape in Asia [Part 4]
In this article, the third in our series on marketing and advertising in Asia, we look at media consumption habits across the region. The way people in Asia consumes media is drastically changing. In 2016, for the first time, online overtook TV as the most popular means for … [Read more...] about The changing face of media consumption across Asia [Part 3]
As many Western economies slow, Asia is fast becoming the world’s most powerful spending force. Within the next 15 years, the continent is expected to possess around half of the world’s purchasing power – and this is due to a rapid increase in the rise of the continent’s middle … [Read more...] about Country trends and growth of the Asian middle classes [Part 2]