This is the first in a series of articles focusing exclusively on Asian marketing and advertising, sharing knowledge gained from growing our own business in Asia, as well as that of our clients. This article, the first of five, looks at some of the key macro trends driving the … [Read more...] about Asia’s rapidly growing ad market [Part 1]
The shifting political and economic sands in Europe and the US are making China more appealing to British businesses and brands with ambitions to expand into major international markets. The key question for UK marketers is: ‘How can our brand crack China?’ How do you take that … [Read more...] about Launching in China? Five important marketing considerations
The world is still holding its breath in the wake of Donald Trump’s election victory. A billionaire reality TV star who has been declared bankrupt four times and is currently facing 75 active lawsuits (not to mention his the tone of his campaign) as President-Elect, puts many of … [Read more...] about How might Trump’s Presidency affect your industry?
Britain is about to spend a staggering £300 million on Halloween. With inflation rising and the value of sterling falling, some might say that’s a scary amount of money. But perhaps a more intelligent observation to make on the nation’s annual spending on all things ‘orange and … [Read more...] about What Made Halloween into a £300 Million Business?
We often think of universities as purely academic institutions, free from the commercial pressures of the ‘real world’. Traditionally, people used to talk dismissively about ‘boffins’ in ‘ivory towers’, living off ‘Government grants’, cocooned from the harsh financial and … [Read more...] about (Starter for 10…) Can we help you solve your University Challenge?