From the revolutionary to the practical, we are being made increasingly aware of the impact technology will have on our careers, from transportation that will undergo dramatic change with the normalisation of driverless cars, to the support wireless and digital technologies can … [Read more...] about What impact will technology have on marketing hiring & careers?
December is a perfect time for travel marketers to reflect on the last 12 months, identify trends from the data provided by 1.184 billion tourists (2016), as well as digest insights from WTM 2016 in London, where more than £2.5 billion worth of deals were signed in just 72 … [Read more...] about Video, China and Hipsters…Welcome to Travel marketing in 2017!
The shifting political and economic sands in Europe and the US are making China more appealing to British businesses and brands with ambitions to expand into major international markets. The key question for UK marketers is: ‘How can our brand crack China?’ How do you take that … [Read more...] about Launching in China? Five important marketing considerations
The world is still holding its breath in the wake of Donald Trump’s election victory. A billionaire reality TV star who has been declared bankrupt four times and is currently facing 75 active lawsuits (not to mention his the tone of his campaign) as President-Elect, puts many of … [Read more...] about How might Trump’s Presidency affect your industry?
The World Travel Market is days away so it’s time to focus on one of the most exciting travel stories of the moment; the Spainish tourism boom. This year 72 million people have visited Spain making it the third most popular tourist destination on earth. If the Spanish tourist … [Read more...] about Why is Spain now the third most popular tourist destination in the world?