This is the first in a series of articles focusing exclusively on Asian marketing and advertising, sharing knowledge gained from growing our own business in Asia, as well as that of our clients. This article, the first of five, looks at some of the key macro trends driving the … [Read more...] about Asia’s rapidly growing ad market [Part 1]
December is a perfect time for travel marketers to reflect on the last 12 months, identify trends from the data provided by 1.184 billion tourists (2016), as well as digest insights from WTM 2016 in London, where more than £2.5 billion worth of deals were signed in just 72 … [Read more...] about Video, China and Hipsters…Welcome to Travel marketing in 2017!
The shifting political and economic sands in Europe and the US are making China more appealing to British businesses and brands with ambitions to expand into major international markets. The key question for UK marketers is: ‘How can our brand crack China?’ How do you take that … [Read more...] about Launching in China? Five important marketing considerations
Travel is in our DNA at Addition+. This incredible sector has been at the heart of our business since we set out, and we have worked for airlines, hotel groups and major tourist destinations ever since, creating campaigns aimed at the 1.2 billion tourists around the world … [Read more...] about Puttting Travel brands on the map
Britain is about to spend a staggering £300 million on Halloween. With inflation rising and the value of sterling falling, some might say that’s a scary amount of money. But perhaps a more intelligent observation to make on the nation’s annual spending on all things ‘orange and … [Read more...] about What Made Halloween into a £300 Million Business?