As a marketer, there are probably quite a few topics dominating your social media feed at the moment, from stories on transparency to the forthcoming GDPR legislation. Arguably, the most terrifying topic must be the tsunami of pieces on ‘terror funding’ where programmatic … [Read more...] about Running Safe Programmatic Campaigns: Why Your Campaign Might Be ‘Funding Terror’
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Why is Spain now the third most popular tourist destination in the world?
The World Travel Market is days away so it’s time to focus on one of the most exciting travel stories of the moment; the Spainish tourism boom. This year 72 million people have visited Spain making it the third most popular tourist destination on earth. If the Spanish tourist … [Read more...] about Why is Spain now the third most popular tourist destination in the world?
Top Drivers Behind Luxury Brand Demand in China
China is one of the world’s oldest civilisations, dating back 1500 BC (Before Christ) and around 3500 years Before Consumerism. It is also a country steeped in ancient traditions – from the iconic dragon to the lucky number 8 – which are very much alive today. When China staged … [Read more...] about Top Drivers Behind Luxury Brand Demand in China
Homeseller secure 98% of asking price in 16 days
Homeseller, the internet-based estate agent, has appointed Addition+ to devise a major new media campaign that will tap into the fast growing number of potential buyers who start their property search online. With experts predicting house price rises across the UK are set to … [Read more...] about Homeseller secure 98% of asking price in 16 days
ABC give Addition+ major seal of approval on trust
Addition+, the next generation media planning and buying company, has been given the EDAA Trust Seal by ABC. The Trust Seal recognises the high standards that Addition+ works to on every media campaign, and confirms their high level of expertise and commitment to client trust … [Read more...] about ABC give Addition+ major seal of approval on trust