The General Data Protection Regulation (GDPR) and EU ePrivacy directive are daunting and confusing topics, and many marketers are understandably worried about the implications for the brands, businesses and websites they manage. To help keep you up to date with all the latest … [Read more...] about 8 of the Most Informative Articles We’ve Read on GDPR and EU ePrivacy Directive
The Tech Lab
As we close out the year its become clear that investment in UK tech start-ups is eroding fast – down 40% in the first half of 2016. The amount of money invested into UK firms fell to £549m in the second quarter of 2016; down 43% on the first quarter, and 46% on the same period … [Read more...] about Does falling UK Tech investment mean tough times for Ad Tech?
Drum roll, fireworks and huge applause … let’s all raise a glass to Team GB and their incredible success in Rio. Being second in the medal table, and dominating the world in a whole series of sports – from cycling, rowing and sailing to gymnastics, judo and tennis – is the stuff … [Read more...] about Data takes Gold
Asking questions is key to innovation. So, here’s three questions from the Morning Addition? First, “do we champion and celebrate innovation enough in the UK?” Answers on a postcard, or whatever amazing new device or communication channel you’re working on in R&D. Second, … [Read more...] about Have you tried searching for Innovation in the Yellow Pages?
Do you remember the story of Goldilocks and the Three Bears - that children's classic from the days before the more commercially-minded Gruffalo came along (from inside the deep dark wood) and imposed his monopoly on storytelling in bedrooms up and down the land? Goldilocks goes … [Read more...] about Is your targeting too hot or too cold, too big or too small?