Transparency - hot or not? Is ‘transparency’ the hottest (and dirtiest) topic in advertising at the moment? We think it might be so we’re going to dedicate a few column inches to looking at some fact and opinion. What do we mean by 'transparency' though? We feel … [Read more...] about Programmatic and the question of price transparency
Technology
5 Pricing Questions You Need to Ask Your Programmatic Agency
Are you paying the right price for your programmatic media? 'Right' is subjective, but we're realists - advertisers, agencies and vendors want a system that works for all and is sustainable. Chief marketing officers and marketers are recognising that pricing transparency in … [Read more...] about 5 Pricing Questions You Need to Ask Your Programmatic Agency
10 of the Best Content Marketing Tools To Smash Your Goals in 2017
Last year Scott Brinker published this article along with a lumascape of over 3,874 marketing technology solutions. 3,874! Many of which were content marketing solutions. Admittedly some of those logos appeared on the page multiple times. Even so there were still 3,500 unique … [Read more...] about 10 of the Best Content Marketing Tools To Smash Your Goals in 2017
Running Safe Programmatic Campaigns: Why Your Campaign Might Be ‘Funding Terror’
As a marketer, there are probably quite a few topics dominating your social media feed at the moment, from stories on transparency to the forthcoming GDPR legislation. Arguably, the most terrifying topic must be the tsunami of pieces on ‘terror funding’ where programmatic … [Read more...] about Running Safe Programmatic Campaigns: Why Your Campaign Might Be ‘Funding Terror’
What impact will technology have on marketing hiring & careers?
From the revolutionary to the practical, we are being made increasingly aware of the impact technology will have on our careers, from transportation that will undergo dramatic change with the normalisation of driverless cars, to the support wireless and digital technologies can … [Read more...] about What impact will technology have on marketing hiring & careers?
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