Homeseller, the internet-based estate agent, has appointed Addition+ to devise a major new media campaign that will tap into the fast growing number of potential buyers who start their property search online.
With experts predicting house price rises across the UK are set to slow down on the back of tax changes and 98% of buyers now turning to the web to find their dream home, Homeseller is partnering with Addition+ to develop and deliver a genius way to connect with house hunters in the 21st Century.
London-based Addition+ are known for devising brilliantly effective multi-channel media campaigns, based on their expertise around consumers making major financial decisions, their dedication to close client relationships and their unique ability to combine in-house, data-driven technology with human interpretation of the figures. Using this combination of tech and human curation, Addition+ generate an average ROI of over 420% for their clients.
Jacqui Wallis, Addition+ MD, said:
“We are absolutely delighted to be working with Homeseller on this very exciting campaign. The team at Addition+ is really looking forward to planning and delivering great results. It’s very exciting to work on a campaign with a company that combines tradition and sector expertise with so much innovation and technology. And Homeseller’s results show just how their model is working, achieving 98% of asking price for their customers and selling properties within an average of 16 days. We are looking forward to driving this change within the housing sector, by using our innovation and expertise to connect Homeseller with more and more buyers online.”
Addition+ is also setting out to discover how people across Britain spend the money they save on agency fees by dealing with Homeseller. Statistics show Homeseller clients save on average £4,400 by not paying the kind of Estate agency fees seen on the high street.
Through its unique data-driven consumer insights, Addition+ will find out how people spend and enjoy this windfall – with cars, holidays and make-overs expected to top the polls.
Wallis explained why more and more brands like Homeseller are now turning to Addition+ to help them create a media campaign that captures all of the multi-channel opportunities now available to intelligent and intuitive marketers.
“The way we blend data, technology and the role of our data scientists is what sets Addition+ apart from other media planners. We really value human curation of the data that we and our clients generate. Our approach is not based on just running numbers through a programme and seeing what comes out. We have developed our own ground-breaking technology and we put a colossal amount of time into driving innovation through own our research, but we also have a much greater percentage of data scientists working alongside media planners on our client teams – and this human curation of the data is a key factor in how and why we continue to deliver great results for our clients.”
Like Homeseller’s TV ad campaign, which plays on the Sherlock Holmes story, the new partnership between Homeseller and Addition+ mirrors the successful partnership between Holmes and Dr Watson.
“Homeseller and Addition+ are both companies born out of the digital age. In the same way that Homeseller has developed a smarter way of getting instant property valuations using 20,000,000 Land Registry records, Addition+ is using data to devise brilliantly effective media campaigns that constantly connect brands with their customers in a forensically targeted and relevant way – enabling the clients we work with to constantly achieve more and more. To some brands, this new world of advertising may still feel unknown or unsure, but to pioneers like Homeseller, you could say it’s elementary.”